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Capture handwriting and project it in real time without wires.

By Nerino Petro at 3 February, 2010, 7:09 am

A number of digital pen products let you capture your handwriting in electronic form. Typically with these products, you have to download the handwritten information onto your computer before you can view it on the screen. A lot of times that works fine—but what if you’re in a meeting or presentation and want to have on-the-fly handwritten annotations or drawings appear on the screen?
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Marketing Tip: Give visitors something to “take away” from your blog.

By Nerino Petro at 1 February, 2010, 8:00 am

Everyone likes to get free information and your blog or website is a great way to help with your marketing efforts. Create a booklet, handbook, report or CD such as on “Know Your Rights as an Accident Victim”, “The Top 10 Things every home seller needs to know” or “The Pet Owner’s Guide to Estate Planning for Pets” or create podcasts on different topics that affect residential tenants. Make the link highly visible and easy to find.

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Hardcore Scanning for Law Offices of ANY Size Named one of Best of ABA TECHSHOW

By Nerino Petro at 27 January, 2010, 7:00 am

I'm honored that the ABA TECHSHOW has named the 2009 ABA TECHSHOW session Hardcore Scanning for Law Offices of ANY Size that I did with Britt Lorish Knuttgen Best of ABA TECHSHOW for 2010.  This is a topic that Britt and I feel very strongly about and is a topic that law firms need to be considering. (more…)

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Marketing Tip: Get on the Web

By Nerino Petro at 25 January, 2010, 8:00 am

Sounds simple doesn't it and that it should be very apparent? But it still is often overlooked. Every firm or solo should have a website or blog (or both) but make it more than a “brochure.” Make sure your contact information is highly visible (or at least an easy to find link) and on each page. You don’t have to spend a fortune, but impressions do matter and a poor website is sometimes worse than no website in the modern market place.

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Think before you Tat – Can Body Art Affect your Employment Opportunities

By Nerino Petro at 22 January, 2010, 11:44 am

In today's challenging legal employment climate, potential employees (whether lawyers or staff), need to carefully think about every thing that can potentially affect their job prospects. This includes body piercings and tattoos which seem to be the current craze. Like diamonds, tattoos are forever without expensive and painful removal. But can tattoos and piercings actually affect your job chances? It appears that there is now information to support this belief. (more…)

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