Google’s got a brand new search engine.

By at 24 October, 2006, 4:55 pm

As reported on the Inquirer, the folks at Google have released a new search engine that can be personalized by you. Google wants you to place this search system on your website and then use it to make money from Google's AdSense for Search service.To see what all of the fuss is about go to the Google Co-op Beta page. You'll need a Google account to log-in. As usual, you should read the Terms of Service, including  Section 3 which provides:

3. Information Rights and Privacy. Google and its wholly owned subsidiaries may retain and use, subject to the terms of its Privacy Policy (located at, or such other URL as Google may provide from time to time), information collected in Your use of the Service. You understand and agree that Google may access, preserve, and disclose Your personal information and the contents of Your account if required to do so by law or in a good faith belief that such access preservation or disclosure is reasonably necessary to comply with legal process or protect the rights, property and/or safety of Google, its affiliates or the public. Personal information collected by Google may be stored and processed in the United States or any other country in which Google or its agents maintain facilities. By using the Service, you consent to any such transfer of information outside of your country.

There are too many sections of the Terms of Service to list here in detail, but you should read all of them carefully before you embark on creating your own search engine. They also include Section 1.2 which provides for acceptance of modifications to the service simply by continuing to use the search box:

1.2 Modifications. Google may modify the Terms of Use at any time with or without notice, and you can review the most current version of the Terms of Use online at any time at Terms of Use. If a modification is unacceptable to You, You may cancel the Service on the Site and terminate the Terms of Use by removing the Code and the Search Box from Your Site. If You continue to use the Code and/or the Search Box on any Site, You will be deemed to have accepted the modifications.

When creating your search engine you can add "Refinements" such as a refinement label which Google describes as follows:

A label is a mechanism for allowing users to refine their search results in your Custom Search Engine (CSE). You annotate the sites you have included in your search engine with labels that describe their content. The labels appear as links at the top of your search results pages. When a user clicks a label, sites that are annotated with this label are either given priority or shown exclusively in the results (you choose). Additional search words that you provide can also be added to the user's query, providing more targeted results.

Google has a list of existing labels here and provides a list of example search engines here.

I have to give this company credit for continuing to find new ways to innovate and to make money: it will be interesting to see how this develops and what "gotchas" show up.






Categories : Hmmm! | Internet

No comments yet.

Leave a comment