By Nerino Petro at 12 October, 2009, 10:21 am
While your brand can include a logo, it is more than just a logo – your brand should represent you, your practice, your philosophy of business and practice niche areas. Your brand represents YOU and how you want the potential clients and the public to perceive you in the legal marketplace.
In today’s competitive marketplace you need every advantage to set yourself apart from your competitors. To learn more about branding in general, check out this article from About.com What is Branding And How Important is it to Your Marketing Strategy? or this one from Legal Marketing Blog.com on Your Personal Brand is Important for Your Success. This post from the Oklahoma Bar is also worth reading What’s Your Brand?