By Nerino Petro at 7 December, 2009, 8:00 am
They don’t have to be four color glossy and professionally photographed and done. However, if it looks less than professional or has typographical errors, you may convey the wrong impression to potential clients. You don’t want clients wondering if the brochure is an indication of how you approach representing them i.e. by cutting corners or failing to pay adequate attention to detail. Consider having a printing company help you in putting them together. Some printing companies such as Minuteman Press offer free color days, so you can add color without breaking the bank.
This tip also ties into the idea of branding mentioned in an earlier post here. Branding is more than a logo, it should encompass a consistent look and feel for all of your marketing efforts and should compliment your other materials and efforts.