Marketing Tip: Take a Client to Lunch

By at 15 February, 2010, 8:00 am

Once a month, take a different client out to lunch or meet them at their business. Find out how they are doing and use it as an opportunity to discuss other services that you offer that they may not be aware of. However, you should listen more than you talk – you have 2 ears and 1 mouth – use them in that ratio.

Categories : Marketing | Practice Management | Public Relations

Comments
jennifer rose February 15, 2010

Good advice, Nerino. But what about divorce clients and criminal defendants? 

Mark Slate February 17, 2010

Another good tip I heard was to have a client take you to lunch.  Suppose you have a client who wants free advice.  Instead of just giving the client advice over the phone, tell them if they buy you lunch, you'll discuss their matter for free.  It gives the client legal advice, while still showing them that your advice isn't free.   

Nerino Petro February 19, 2010

After you’ve completed the representation, use this as an opportunity to follow-up and see if everything is going well. For divorce clients, you can use it to see if the terms of the property settlement and support orders are being complied with by the other ex-spouse. If you do estate planning as well use it to talk about the needs to update their estate plan. It’s a little more difficult for criminal clients, but think about what they might need and use this to offer additional services or to refer them to someone that does offer the services they might need.

Michel March 12, 2010

Another good tip I heard was to have a client take you to lunch.  Suppose you have a client who wants free advice.

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