Branding
Do you really need a firm “tagline”?
By Nerino Petro at 10 May, 2010, 8:00 am
Interesting post over at The Great Jakes Blog on the necessity and usefulness of taglines in building a law firm's brand in marketing efforts. For those of you not familiar with the term, a tagline (in this instance) refers to a short statement or motto that defines a firms mission (and should do so as [...]
Read More >>Marketing Tip: When you get a business card, don’t just throw it in a drawer!
By Nerino Petro at 15 March, 2010, 8:00 am
When you receive a business card from someone, use the back side to write down where you met them and one thing that they seemed to be interested in.
Read More >>Marketing Tip: Always Give your Client 2 Business Cards
By Nerino Petro at 1 March, 2010, 8:00 am
Happy clients can be some of your best marketing, so give them a card to keep and one to pass on to someone else.
Read More >>Marketing Tip: Give visitors something to “take away†from your blog.
By Nerino Petro at 1 February, 2010, 8:00 am
Everyone likes to get free information and your blog or website is a great way to help with your marketing efforts
Read More >>Marketing Tip: Get on the Web
By Nerino Petro at 25 January, 2010, 8:00 am
Every firm or solo should have a website or blog (or both) but make it more than a “brochure.â€
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