Branding

What does an Iconic Atlanta Rib Shack and a Successful Law Practice have in common?

By at 21 February, 2011, 8:00 pm

During a recent trip to Atlanta, I was taken to one of it’s iconic restaurants: Fat Matt’s Rib Shack . In addition to serving up barbecue and comfort style side dishes, Fat Matt’s also has live blues music playing every month…By now you’re probably asking yourself what does a successful barbecue restaurant and a successful law practice have in common? Keep reading after the break and you’ll find out.

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Tips to Market your Law Practice in a Tight Economy

By at 3 December, 2010, 1:18 pm

Terrie Wheeler of Market Your Law Pracitce provides self paced marketing services and virtual marketing coaching to attorneys (State Bar of Wisconsin members receive significant discounts as MarketYourLawPracticecom is an Affinity Benefit) )recently did a webinar on Tips to Market your Law Practice in a Tight Economy. Covering a wide range of topics, tips and tricks, Terrie also started attendees thinking about what they can do to get started marketing their practices in these tough economic times. Using real time polling, Terrie solicited feedback from attendees about their recent marketing efforts and whether or not they thought the economy was impacting their practice.

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Do you really need a firm “tagline”?

By at 10 May, 2010, 8:00 am

Tweet Interesting post over at The Great Jakes Blog  on the necessity and usefulness of taglines in building a law firm's brand in marketing efforts. For those of you not familiar with the term, a tagline (in this instance) refers to a short statement or motto that defines a firms mission (and should do so […]

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Marketing Tip: When you get a business card, don’t just throw it in a drawer!

By at 15 March, 2010, 8:00 am

When you receive a business card from someone, use the back side to write down where you met them and one thing that they seemed to be interested in.

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Marketing Tip: Always Give your Client 2 Business Cards

By at 1 March, 2010, 8:00 am

Happy clients can be some of your best marketing, so give them a card to keep and one to pass on to someone else.

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