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	<title>Nerino Petro&#039;s Compujurist.com &#187; Branding</title>
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		<title>Do you really need a firm &#8220;tagline&#8221;?</title>
		<link>http://compujurist.com/2010/05/10/do-you-really-need-a-firm-tagline/</link>
		<comments>http://compujurist.com/2010/05/10/do-you-really-need-a-firm-tagline/#comments</comments>
		<pubDate>Mon, 10 May 2010 13:00:12 +0000</pubDate>
		<dc:creator>Nerino Petro</dc:creator>
				<category><![CDATA[Branding]]></category>
		<category><![CDATA[Marketing]]></category>
		<category><![CDATA[Public Relations]]></category>
		<category><![CDATA[advertising]]></category>
		<category><![CDATA[Business Development]]></category>

		<guid isPermaLink="false">http://compujurist.com/?p=721</guid>
		<description><![CDATA[Interesting post over at The Great Jakes Blog&#160; on the necessity and usefulness of taglines in building a law firm&#39;s brand in marketing efforts. For those of you not familiar with the term, a tagline (in this instance) refers to a short statement or motto that defines a firms mission (and should do so as [...]]]></description>
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		<slash:comments>3</slash:comments>
		</item>
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		<title>Marketing Tip: When you get a business card, don&#8217;t just throw it in a drawer!</title>
		<link>http://compujurist.com/2010/03/15/marketing-tip-when-you-get-a-business-card-dont-just-throw-it-in-a-drawer/</link>
		<comments>http://compujurist.com/2010/03/15/marketing-tip-when-you-get-a-business-card-dont-just-throw-it-in-a-drawer/#comments</comments>
		<pubDate>Mon, 15 Mar 2010 13:00:45 +0000</pubDate>
		<dc:creator>Nerino Petro</dc:creator>
				<category><![CDATA[Branding]]></category>
		<category><![CDATA[Marketing]]></category>
		<category><![CDATA[Practice Management]]></category>
		<category><![CDATA[Public Relations]]></category>
		<category><![CDATA[Tips and Tricks]]></category>
		<category><![CDATA[best practices]]></category>
		<category><![CDATA[Business Development]]></category>

		<guid isPermaLink="false">http://compujurist.com/?p=660</guid>
		<description><![CDATA[When you receive a business card from someone, use the back side to write down where you met them and one thing that they seemed to be interested in.]]></description>
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		<slash:comments>0</slash:comments>
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		<title>Marketing Tip: Always Give your Client 2 Business Cards</title>
		<link>http://compujurist.com/2010/03/01/marketing-tip-aways-give-your-client-2-business-cards/</link>
		<comments>http://compujurist.com/2010/03/01/marketing-tip-aways-give-your-client-2-business-cards/#comments</comments>
		<pubDate>Mon, 01 Mar 2010 13:00:02 +0000</pubDate>
		<dc:creator>Nerino Petro</dc:creator>
				<category><![CDATA[Branding]]></category>
		<category><![CDATA[Marketing]]></category>
		<category><![CDATA[Practice Management]]></category>
		<category><![CDATA[Public Relations]]></category>
		<category><![CDATA[Tips and Tricks]]></category>
		<category><![CDATA[best practices]]></category>
		<category><![CDATA[Business Development]]></category>

		<guid isPermaLink="false">http://compujurist.com/?p=657</guid>
		<description><![CDATA[Happy clients can be some of your best marketing, so give them a card to keep and one to pass on to someone else. ]]></description>
		<wfw:commentRss>http://compujurist.com/2010/03/01/marketing-tip-aways-give-your-client-2-business-cards/feed/</wfw:commentRss>
		<slash:comments>3</slash:comments>
		</item>
		<item>
		<title>Marketing Tip: Give visitors something to â€œtake awayâ€ from your blog.</title>
		<link>http://compujurist.com/2010/02/01/marketing-tip-give-visitors-something-to-%e2%80%9ctake-away%e2%80%9d-from-your-blog/</link>
		<comments>http://compujurist.com/2010/02/01/marketing-tip-give-visitors-something-to-%e2%80%9ctake-away%e2%80%9d-from-your-blog/#comments</comments>
		<pubDate>Mon, 01 Feb 2010 13:00:00 +0000</pubDate>
		<dc:creator>Nerino Petro</dc:creator>
				<category><![CDATA[Blogging]]></category>
		<category><![CDATA[Branding]]></category>
		<category><![CDATA[Internet]]></category>
		<category><![CDATA[Marketing]]></category>
		<category><![CDATA[Public Relations]]></category>
		<category><![CDATA[advertising]]></category>
		<category><![CDATA[best practices]]></category>
		<category><![CDATA[Business Development]]></category>
		<category><![CDATA[client development]]></category>

		<guid isPermaLink="false">http://compujurist.com/?p=653</guid>
		<description><![CDATA[Everyone likes to get free information and your blog or website is a great way to help with your marketing efforts]]></description>
		<wfw:commentRss>http://compujurist.com/2010/02/01/marketing-tip-give-visitors-something-to-%e2%80%9ctake-away%e2%80%9d-from-your-blog/feed/</wfw:commentRss>
		<slash:comments>1</slash:comments>
		</item>
		<item>
		<title>Marketing Tip: Get on the Web</title>
		<link>http://compujurist.com/2010/01/25/marketing-tip-get-on-the-web/</link>
		<comments>http://compujurist.com/2010/01/25/marketing-tip-get-on-the-web/#comments</comments>
		<pubDate>Mon, 25 Jan 2010 13:00:09 +0000</pubDate>
		<dc:creator>Nerino Petro</dc:creator>
				<category><![CDATA[Blogging]]></category>
		<category><![CDATA[Branding]]></category>
		<category><![CDATA[Marketing]]></category>
		<category><![CDATA[Public Relations]]></category>
		<category><![CDATA[Tips and Tricks]]></category>
		<category><![CDATA[advertising]]></category>
		<category><![CDATA[best practices]]></category>
		<category><![CDATA[Business Development]]></category>

		<guid isPermaLink="false">http://compujurist.com/?p=651</guid>
		<description><![CDATA[Every firm or solo should have a website or blog (or both) but make it more than a â€œbrochure.â€]]></description>
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		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Marketing Tip: The look of your brochures and other marketing is important</title>
		<link>http://compujurist.com/2009/12/07/marketing-tip-the-look-of-your-brochures-and-other-marketing-is-important/</link>
		<comments>http://compujurist.com/2009/12/07/marketing-tip-the-look-of-your-brochures-and-other-marketing-is-important/#comments</comments>
		<pubDate>Mon, 07 Dec 2009 13:00:40 +0000</pubDate>
		<dc:creator>Nerino Petro</dc:creator>
				<category><![CDATA[Branding]]></category>
		<category><![CDATA[Marketing]]></category>
		<category><![CDATA[Public Relations]]></category>
		<category><![CDATA[Tips and Tricks]]></category>

		<guid isPermaLink="false">http://compujurist.com/?p=603</guid>
		<description><![CDATA[They donâ€™t have to be four color glossy and professionally photographed and done. However, if it looks less than professional or has typographical errors, you may convey the wrong impression to potential clients. ]]></description>
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		<slash:comments>0</slash:comments>
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		<item>
		<title>If you Steal From a Client, Donâ€™t let your Website Domain Lapse.</title>
		<link>http://compujurist.com/2009/10/24/if-you-steal-from-a-client-don%e2%80%99t-let-your-website-domain-lapse/</link>
		<comments>http://compujurist.com/2009/10/24/if-you-steal-from-a-client-don%e2%80%99t-let-your-website-domain-lapse/#comments</comments>
		<pubDate>Sat, 24 Oct 2009 18:17:40 +0000</pubDate>
		<dc:creator>Nerino Petro</dc:creator>
				<category><![CDATA[Branding]]></category>
		<category><![CDATA[Hmmm!]]></category>
		<category><![CDATA[Internet]]></category>
		<category><![CDATA[Marketing]]></category>
		<category><![CDATA[Public Relations]]></category>
		<category><![CDATA[Tips and Tricks]]></category>
		<category><![CDATA[domain]]></category>
		<category><![CDATA[domain registration]]></category>

		<guid isPermaLink="false">http://compujurist.com/?p=581</guid>
		<description><![CDATA[Perhaps an even worse fate is to take an advanced fee from a client on the same day your license is suspended, cash the check and then advise the client they can pick up their file but make no attempt to return the fee. Then, allow your domain registration to lapse and have the client purchases it. Think about this and the possibilities it presents to someone who has a grudge. This is exactly what happened to former Illinois lawyer Michael E. Marsh.]]></description>
		<wfw:commentRss>http://compujurist.com/2009/10/24/if-you-steal-from-a-client-don%e2%80%99t-let-your-website-domain-lapse/feed/</wfw:commentRss>
		<slash:comments>1</slash:comments>
		</item>
		<item>
		<title>Marketing Tip: You need your own internet domain name.</title>
		<link>http://compujurist.com/2009/10/19/marketing-tip-you-need-your-own-internet-domain-name/</link>
		<comments>http://compujurist.com/2009/10/19/marketing-tip-you-need-your-own-internet-domain-name/#comments</comments>
		<pubDate>Mon, 19 Oct 2009 13:00:33 +0000</pubDate>
		<dc:creator>Nerino Petro</dc:creator>
				<category><![CDATA[Branding]]></category>
		<category><![CDATA[Marketing]]></category>
		<category><![CDATA[Tips and Tricks]]></category>
		<category><![CDATA[domain]]></category>
		<category><![CDATA[email]]></category>

		<guid isPermaLink="false">http://compujurist.com/?p=571</guid>
		<description><![CDATA[While some people donâ€™t mind sending email to an AOL, GMAIL or HotMail account, it lacks a sense of professionalism and indicates to the world that you donâ€™t take modern communication practices seriously (and we won't even get into the privacy/confidentiality concerns many of us have with the services) .]]></description>
		<wfw:commentRss>http://compujurist.com/2009/10/19/marketing-tip-you-need-your-own-internet-domain-name/feed/</wfw:commentRss>
		<slash:comments>3</slash:comments>
		</item>
		<item>
		<title>Marketing Tip: Create Your Brand</title>
		<link>http://compujurist.com/2009/10/12/marketing-tip-create-your-brand/</link>
		<comments>http://compujurist.com/2009/10/12/marketing-tip-create-your-brand/#comments</comments>
		<pubDate>Mon, 12 Oct 2009 15:21:06 +0000</pubDate>
		<dc:creator>Nerino Petro</dc:creator>
				<category><![CDATA[Branding]]></category>
		<category><![CDATA[Marketing]]></category>
		<category><![CDATA[Tips and Tricks]]></category>

		<guid isPermaLink="false">http://compujurist.com/?p=573</guid>
		<description><![CDATA[While your brand can include a logo, it is more than just a logo - your brand should represent you, your practice, your philosophy of business and practice niche areas. Your brand represents YOU and how you want the potential clients and the public to perceive you in the legal marketplace.]]></description>
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		<slash:comments>2</slash:comments>
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