Marketing
Do you really need a firm “tagline”?
By Nerino Petro at 10 May, 2010, 8:00 am
Interesting post over at The Great Jakes Blog on the necessity and usefulness of taglines in building a law firm's brand in marketing efforts. For those of you not familiar with the term, a tagline (in this instance) refers to a short statement or motto that defines a firms mission (and should do so as [...]
Read More >>Marketing Tip: Give your clients something solid.
By Nerino Petro at 29 March, 2010, 8:00 am
If you do real estate or estate planning work, give your clients closing books or estate planning document binders – not those cheesy vinyl floppy folders that real estate agents like to use….
Read More >>Marketing Tip: When you get a business card, don’t just throw it in a drawer!
By Nerino Petro at 15 March, 2010, 8:00 am
When you receive a business card from someone, use the back side to write down where you met them and one thing that they seemed to be interested in.
Read More >>Marketing Tip: Always Give your Client 2 Business Cards
By Nerino Petro at 1 March, 2010, 8:00 am
Happy clients can be some of your best marketing, so give them a card to keep and one to pass on to someone else.
Read More >>Marketing Tip: Take a Client to Lunch
By Nerino Petro at 15 February, 2010, 8:00 am
Once a month, take a different client out to lunch or meet them at their business.
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