Public Relations
Do Lawyers Need A “Stupid” Stamp: Think Before You Post Online To Avoid Ethical Pitfalls
By Nerino Petro at 12 May, 2010, 11:56 am
The lawyers covered are from across the country and the online vehicles of their self destruction vary from blogs to Facebook to commenting on online news stories. And it’s not just lawyers: Judges are getting caught as well. One of the examples involves, I’m sorry to say, an Assistant Public Defender from my home county of Winnebago, Illinois, who was posting about her clients and their cases in very free and open language. Or how about Chicago immigration lawyer Samir “Sam” Chowhan who advertised for an assistant on Carigslist that also included having sex with him as part of the job duties.
Read More >>Do you really need a firm “tagline”?
By Nerino Petro at 10 May, 2010, 8:00 am
Interesting post over at The Great Jakes Blog on the necessity and usefulness of taglines in building a law firm's brand in marketing efforts. For those of you not familiar with the term, a tagline (in this instance) refers to a short statement or motto that defines a firms mission (and should do so as [...]
Read More >>Marketing Tip: Give your clients something solid.
By Nerino Petro at 29 March, 2010, 8:00 am
If you do real estate or estate planning work, give your clients closing books or estate planning document binders – not those cheesy vinyl floppy folders that real estate agents like to use….
Read More >>Marketing Tip: When you get a business card, don’t just throw it in a drawer!
By Nerino Petro at 15 March, 2010, 8:00 am
When you receive a business card from someone, use the back side to write down where you met them and one thing that they seemed to be interested in.
Read More >>Marketing Tip: Always Give your Client 2 Business Cards
By Nerino Petro at 1 March, 2010, 8:00 am
Happy clients can be some of your best marketing, so give them a card to keep and one to pass on to someone else.
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